Analytics & Reporting

Analytics and Reporting That Show Where Every Lead Comes From

If you cannot see which ads, pages and keywords produce calls, you cannot tell what to keep paying for. We set up tracking correctly and turn the data into a short monthly report that answers one question: where did our leads come from?

Person at a laptop with marketing analytics dashboards, percentage gauges and bar charts displayed above the keyboard

Analytics & Reporting From WebLeadsNow

We connect Google Analytics 4, Google Search Console, call tracking and your form submissions, so every lead is tied to its source.

What's included

What Our Analytics & Reporting Include

Google Analytics 4 setup

Correct installation, conversion events for calls and forms, and filters for internal traffic.

Search Console setup

Site verification, sitemap submission and monitoring for indexing and Core Web Vitals issues.

Call tracking

Tracked phone numbers by source so you know which channel made the phone ring.

Form tracking

Every form submission recorded with the page and source that produced it.

Dashboards

A live dashboard with leads, traffic and rankings in one place.

Monthly reports

A plain-language summary of what worked, what did not, and what we will change.

Tools & platforms

Tools We Use for Analytics & Reporting

The platforms behind the work. We set them up, connect them and manage them for you.

  • Google Analytics logoGoogle Analytics
  • Google Search Console logoGoogle Search Console
  • Google Tag Manager logoGoogle Tag Manager
  • Looker Studio logoLooker Studio
  • Google logoGoogle

Logos are trademarks of their respective owners and indicate tools we work with, not endorsement or partnership.

Process

How Analytics & Reporting Works With Us

  1. 1

    Audit tracking

    We check what is installed and what is missing or double-counting.

  2. 2

    Install and configure

    We set up analytics, Search Console, call tracking and conversion events.

  3. 3

    Build the dashboard

    We connect the data sources into one dashboard you can open any time.

  4. 4

    Report monthly

    We review results with you and recommend changes.

Who it's for

Who Analytics & Reporting Is For

Analytics and reporting fits any business spending money on marketing, and every client of our SEO, PPC and lead-generation services.

Recent websites we built

Homepage of the ARCM Roofing website, a roofing contractor in Denver, CO
LiveHome Services

ARCM Roofing

Roofing Contractor · Denver, CO

Residential and commercial roofer for the Denver metro, built around storm-damage repair and free roof inspection requests.

Visit the ARCM Roofing website →
Homepage of the Prime Time Electric MN website, a electrical contractor in Twin Cities, MN
LiveHome Services

Prime Time Electric MN

Electrical Contractor · Twin Cities, MN

Residential, commercial and property-management electrician site with a multi-step quote form for panels, EV chargers and lighting.

Visit the Prime Time Electric MN website →
Homepage of the Legacy General Services website, a concrete contractor in Otsego, MN · NW Twin Cities
LiveHome Services

Legacy General Services

Concrete Contractor · Otsego, MN · NW Twin Cities

Concrete flatwork contractor for driveways, patios, steps, aprons and slabs, built to drive free written estimate requests.

Visit the Legacy General Services website →

See more completed website and SaaS projects

FAQ

Analytics & Reporting Questions

Is Google Analytics free?

Yes, Google Analytics 4 and Search Console are free. Call tracking and dashboard tools may have a small monthly cost.

What is the difference between Analytics and Search Console?

Search Console shows how your site appears in Google search: keywords, clicks and indexing. Analytics shows what visitors do once they are on your site.

Can you track phone calls?

Yes. Call tracking assigns numbers by source so each call is tied to the ad, page or listing that produced it.

Will tracking slow down my site?

Not when set up correctly. We load tracking scripts so they do not block the page from displaying.

What do the monthly reports include?

Leads by source, cost per lead for paid channels, keyword rankings, top pages and our recommendations.

Ready for leads that call?

We take on a limited number of new clients. Call (763) 294-8393 or fill out the questionnaire to see if we're a fit.