Content Marketing

Content Marketing That Answers Buyer Questions and Ranks in Google

Before someone hires a contractor or signs a lease, they search for answers: what it costs, how long it takes, what to watch out for. Content marketing puts your answers in front of them, so your business is the one they trust when they are ready to buy.

Marketer sketching a content strategy on a whiteboard with charts, social media and website drawings

Content Marketing From WebLeadsNow

We plan content in topic clusters. Each service page is supported by expert articles that answer real questions and link back to that service, which helps Google understand what you do and who you serve.

What's included

What Our Content Marketing Include

Topic research

The questions your buyers search for, organized by service and by stage of the buying process.

Service page writing

Commercial pages that explain the service, the process, the price factors and how to get started.

Expert articles

At least four supporting articles per service that answer specific pre-purchase questions.

Internal linking

Every article links to its service page with descriptive anchor text, and service pages link back.

Editing for accuracy

We interview you or your team so the content reflects your real experience and process.

Publishing and schema

Formatting, images with alt text, article schema and sitemap updates on publish.

Tools & platforms

Tools We Use for Content Marketing

The platforms behind the work. We set them up, connect them and manage them for you.

Write & publish

  • WordPress logoWordPress
  • Google Docs logoGoogle Docs
  • Google Search Console logoGoogle Search Console
  • Google Analytics logoGoogle Analytics
  • Google logoGoogle

Design & media

  • Canva logoCanva
  • Adobe Photoshop logoAdobe Photoshop
  • Adobe Illustrator logoAdobe Illustrator
  • Adobe InDesign logoAdobe InDesign
  • Adobe Lightroom logoAdobe Lightroom

Logos are trademarks of their respective owners and indicate tools we work with, not endorsement or partnership.

Process

How Content Marketing Works With Us

  1. 1

    Research

    We list the questions buyers ask about each service and map them to pages.

  2. 2

    Interview

    We talk to you about your process, pricing factors and common customer problems.

  3. 3

    Write and edit

    We write, you review, we revise and publish.

  4. 4

    Track

    We track rankings and traffic for each article and update pages that need it.

Who it's for

Who Content Marketing Is For

Content marketing fits businesses whose buyers research before they call, and businesses investing in SEO that need pages worth ranking. Each article can also be shared on social media and in email campaigns.

Recent websites we built

Homepage of the Dream Decks website, a deck builder in Minneapolis–St. Paul, MN
LiveHome Services

Dream Decks

Deck Builder · Minneapolis–St. Paul, MN

Custom, pool and commercial deck builder with service pages for 70+ Twin Cities communities and a free-estimate funnel.

Visit the Dream Decks website →
Homepage of the MinnTech Plastics website, a thermoformed packaging in Rogers, MN · Ships nationwide
LiveManufacturing

MinnTech Plastics

Thermoformed Packaging · Rogers, MN · Ships nationwide

B2B manufacturer site for custom food-grade trays, clamshells and containers, with an online quote request.

Visit the MinnTech Plastics website →

See more completed website and SaaS projects

FAQ

Content Marketing Questions

Why do I need articles if I already have service pages?

Service pages answer 'who can do this for me'. Articles answer the questions buyers ask earlier, like cost and timing. Together they show Google your expertise on the whole topic.

Is the content written by AI?

We may use tools for research and drafts, but every page is written and edited by a person, checked for accuracy, and based on your real experience.

How many articles do I need?

We plan at least four supporting articles per service page, then add more based on what ranks and what buyers ask.

Do you need my input?

Yes, a short interview per topic. Your experience is what makes the content trustworthy and different from competitors.

How long until content ranks?

It depends on Google and your competition. We cannot promise a timeline, and we report progress monthly.

Ready for leads that call?

We take on a limited number of new clients. Call (763) 294-8393 or fill out the questionnaire to see if we're a fit.